ABOUT 4-min read · Updated 12 November 2026

About Pinoyaya

Who we are, what the app does and does not do, and how we make money, in plain words.

In short: Pinoyaya is an app that helps families in the Philippines find household help (yayas, housekeepers, caregivers, cooks, drivers and tutors) and helps those workers find jobs. It is run by Pinoyaya Social Welfare Services, a Philippine-registered entity based in Cebu City. It is a marketplace, not an agency.

Who runs Pinoyaya

Pinoyaya is operated by Pinoyaya Social Welfare Services, a Philippine-registered entity based in Cebu City. It is the personal information controller for the app under the Data Privacy Act, and it owns the Pinoyaya name, app and website. Our full registered office address is available on request.

  • Support and privacy questions: support@pinoyaya.com (this also reaches our Data Protection Officer)
  • Our terms are governed by Philippine law, with the courts of Cebu City as the venue.
  • Find us on Facebook, Instagram and TikTok.

What Pinoyaya does

Helpers create a free profile with their skills, city and asking rate. Families browse those profiles, post a job and see who applied, all free. When a family is ready to talk, a one-time pass lets them message, reply and send offers. The hire itself, and everything in it (pay, duties, hours, benefits), is agreed between the family and the helper.

Phone numbers, email addresses, social-media handles and links are not allowed in job posts, profiles or chats. Before a hire only the area is shown, and a family's exact address is shared only by the family, after a hire.

What we check, and what we do not

We doWe do not
Offer a free, optional identity check through a third-party verification provider (a government ID and a selfie)Run background, criminal record or employment checks
Show the ID-VERIFIED badge on helpers who pass that checkEmploy helpers or place them in households
Keep phone numbers and links out of posts, profiles and chats, so first contact stays in the appSet, collect or guarantee wages, or guarantee any hire

The ID document and selfie go to the verification provider, not to us. We receive the result and the name and date of birth the provider confirmed. Read more in what "ID-Verified" actually means. Because the check is optional, not every helper has the badge.

How Pinoyaya makes money

  • Families: browsing, posting a job and seeing applicants are free. A one-time pass to message and send offers costs ₱399 for 7 days or ₱699 for 30 days, as shown in the App Store or Google Play. Passes never renew automatically.
  • Helpers: always free. No placement fee and no commission on wages, from either side.
  • Passes are sold only as in-app purchases. Apple or Google handles the payment, and we do not sell passes on the website.

See pricing and our terms of service.

Fair work, written down

Our terms ask families who hire through Pinoyaya to follow Philippine labour law, including Batas Kasambahay (RA 10361) and the regional wage orders: at least the minimum wage, SSS, PhilHealth, Pag-IBIG, 13th-month pay, rest days and humane working conditions. To make that easier we publish a free kasambahay contract template, a plain-English guide to the law and the minimum wage for every region.

How we write our guides

Our guides are written by the Pinoyaya Editorial Team for families and helpers. We cite the law section or the wage order behind each legal point, date every page, and link to the official source so you can check it. When we quote figures from the app, we say how many profiles they come from and when, and we publish a median asking rate only when at least 10 helpers in that group list a rate. Our guides are general information, not legal advice. If something is wrong or out of date, tell us at support@pinoyaya.com.

Your data

We handle personal data under the Data Privacy Act of 2012 (RA 10173) and the rules of the National Privacy Commission. You can access, correct, export or delete your data at any time. See our privacy policy and how to delete your account.

Get Pinoyaya

Free for helpers. Free for families to browse and post a job. One-time passes from ₱399 (7 days) or ₱699 (30 days) to message and send offers. Never renews.

Get the Pinoyaya app →

Frequently asked questions

Who runs Pinoyaya?

Pinoyaya is run by Pinoyaya Social Welfare Services, a Philippine-registered entity based in Cebu City. You can reach the team, including our Data Protection Officer, at support@pinoyaya.com. Our full registered office address is available on request.

Is Pinoyaya an agency?

No. Pinoyaya is a marketplace app, not an employment agency. We do not employ helpers, place them in homes, set wages or guarantee a hire. Families and helpers talk and agree terms with each other.

Does Pinoyaya do background checks?

No. Helpers can choose a free identity check through a third-party verification provider: a government ID and a selfie. Helpers who pass get the ID-Verified badge. It confirms identity only. It is not a background, criminal record or reference check, so families should still do their own checks.

How does Pinoyaya make money?

Families buy a one-time pass to message, reply and send offers: ₱399 for 7 days or ₱699 for 30 days, as shown in the App Store or Google Play. Passes never renew. Browsing, posting a job and seeing who applied are free. Helpers use Pinoyaya free, and we take no placement fee or commission from either side.

Where does Pinoyaya work?

Families and helpers can use Pinoyaya anywhere in the Philippines. Most helpers on the app today are in Metro Manila: as of November 2026, 132 of 188 public helper profiles list a Metro Manila city.

How do I contact Pinoyaya or delete my account?

Email support@pinoyaya.com. You can delete your account inside the app, or by email if you cannot sign in; our Data Protection Officer responds within 15 working days.

More about Pinoyaya

Facts on this page come from our terms of service and privacy policy, last updated October 2026. Profile counts are from Pinoyaya public profiles on 12 November 2026.

Pinoyaya Editorial Team
Practical guides for Filipino families hiring household help.
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